Experience
May 2021 - present
Plaid
October 2019 - April 2021
Lead content strategist for Plaid’s design team, establishing content as a core function and integrating it into processes across engineering, product, and design
Created and maintained the content system within Plaid’s design system, Threads
Drove projects that impacted conversion for Plaid’s consumer products
See Plaid for work and more details
Sonder
September 2020 - present (Freelance)
Developed UX copy for the new Sonder guest app and Sonder website, including in-app messaging, guided help flows, referrals, and gift cards
October 2018 - September 2019
Led content strategy efforts on Facebook’s Core Growth team to increase new user retention
Supported new product launches for the Friending experience in the Facebook mobile app
Integrated new content strategy into Facebook’s temporary deactivation and permanent deletion experience
Strategized for people who are new to Facebook, likely to be using a smartphone and the Internet for the first time
See Facebook for work and more details
Uber
February 2014 - September 2018
Established voice and tone guidelines, content principles, and style guides to support Uber Driver programs and products
Created and tested personas with VUI research team
Partnered with localization team to ensure meaningful translations for global driver app
Organized critiques for peer feedback to promote UX writing team culture
Helped built community operations program at Uber, concentrating on content operations (February 2014 - July 2017)
See Uber for work and more details
Education
General Assembly
December 2017
User Experience Design Immersive
University of Wisconsin, Madison
September 2009 - May 2013
Journalism, B.A.
Spanish, B.A.